Tempting Fear - Inside the Mind of Extreme Skier Andreas Fransson
Andreas Fransson has been called the boldest extreme skier in a generation. Over the past 3 years he’s logged first descents in a half-dozen countries, battled back to life from an accident that nearly killed him, and become the most talked about skier in the epicenter of all things extreme – Chamonix, France.
What makes Andreas most intriguing, however, are his thoughtful musings on meaning from a life on the edge - a willingness to enter mental spaces that few have ever experienced. In Tempting Fear Sweden’s soft-spoken Adventurer of the Year explores a place in which fear overwhelms all emotions, playing both friend and enemy in a pas de deux where death lies just one misstep away.
Tempting Fear is a Salomon Freeski TV original production.
The Freedom Chair
Josh Dueck was an aspiring skier and coach until a ski accident in 2004 changed his life for good. After coming to the realization that he would never walk again, Josh made a conscious decision to make the best of a terrible situation. Within 1 year he was back on snow doing what he loved, and shortly after, his determination took him to the top of the podium in the sport of sit-skiing. Despite his success in the world of competitive skiing, he wasn't satisfied as a skier. Josh's dream is to tackle the backcountry, and the steepest and wildest mountains in the world. In ‘The Freedom Chair’, it's a dream fulfilled.
Initially, we'd set out to make an episode of the web series Salomon Freeski TV with Josh, but after spending a few days with him we realized the true power of his story and knew we had to do more.
Salomon Freeski TV
Salomon Freeski TV, now in it’s 6th season, is our flagship web series. In 6 years, we have produced over 90 episodes which have earned more than 20 million views on the internet. While viewer numbers are important to Salomon, what’s even more important is the emotional connection we are making with the viewer. For the brand, the quality of the comments on an episode is the most important unit of measure. With each episode, our goal is to inspire the viewer and move them emotionally. Though it started as an experiment, Salomon now considers Salomon Freeski TV to be it’s most successful marketing initiative.
In season 5, we shifted our focus slightly and re-cut a few episodes into short films - which are now playing on the film festival circuit. This has been very successful for Salomon and Switchback. Our most powerful film, The Freedom Chair, has won several awards and will play to hundreds of thousands of theatre viewers over the next year. While we are still primarily focused on internet content, there is something special about seeing a good story told on the big screen with a live audience.
We are now in production on Season 7 of Salomon Freeski TV and are producing a new film for Salomon as well.
Salomon Freeski TV
Whistler Blackcomb - Wonder
Switchback Entertainment has partnered with Origin Design and Whistler Blackcomb to showcase the Wonder that is Whistler in a 7-episode web series beginning Fall 2012.
Whistler Blackcomb Wonder
Whistler Blackcomb - Embedded
In June 2011, the creative team at Origin Design pulled us into a meeting about a concept they were pitching to world-leading ski resort, Whistler Blackcomb. The goal was to create a buzz to kick off the start of the 2011/12 Winter season. The project was called ’EMBEDDED - Inside The Story’. The plan was to have Mike Douglas embedded into the resort operations during the week leading up to the opening of ski season. Mike would live in a small hut on the summit of Whistler mountain for 6 days and nights, all the while documenting everything on camera.
The major challenge was that Whistler Blackcomb wanted to broadcast this to the world in as close to a real time scenario as possible, while maintaining a very high-quality, cinematic look to the production. For 7 straight days our team churned through the content, turning around a fresh webisode every 24 hours. In the end we broadcasted 6, 3 - 4 minute webisodes which earned over 200,000 views through the week. The entire campaign was deemed a huge success, and helped boost early season bookings at the resort.
Whistler Blackcomb Embedded